Posts

Social Listening Blog Post

 (1)I selected Apple Inc., a renowned and influential technology company. By monitoring social media platforms such as Instagram, Twitter, and even Facebook, I aimed to understand what people are saying about the companies as well as its brand and its products. Apple has always fascinated me with its commitment to innovation and seamless user experience.  (2)Apple Inc. is a global technology company that designs, manufactures, and sells consumer electronics, software, and online services. It is known for its flagship products, including the iPhone, iPad, Mac computers, Apple Watch, and various software applications. Apple's Value Proposition lies in its ability to deliver premium, user-friendly products that seamlessly integrate hardware, software, and services to enhance the overall customer experience. (3) While analyzing social media conversations surrounding Apple, I identified three key themes that were frequently mentioned. Let's explore each of them and understand their...
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Marketing in the News Blog Post

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 When I stumbled upon Cheetos' recent commercial for Cheetos Popcorn Movie Night, I was instantly intrigued. The commercial highlighted a hilarious scene where a lone movie-watcher wipes away a tear, only to end up with Cheeto dust on his face. Curious to learn more about this comical twist, I delved into the details of the article to uncover the marketing relevance and the impact of this humorous advertisement. The commercial explores Cheetos' latest product Cheetos Popcorn, featuring a memorable moment of humor. The commercial depicts a solo movie enthusiast caught up in a particularly emotional scene. As he wipes away a tear, he unknowingly smears Cheeto dust across his face, creating a hilarious and unexpected twist. This lighthearted and relatable moment adds an extra layer of entertainment to the advertisement. Cheetos' decision to infuse humor into their commercial holds great marketing relevance. By incorporating a humorous and relatable scenario, the brand aims to ...
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First Blog Post

My name is Talon Osenga and I’m a 3rd year Business student at Oregon State/LBCC. I have spent 6 years working as a manager in different retail operations and am pursuing a degree in Business Information Systems to give myself better career opportunities. I am enrolled in this course to gain a deeper pool of marketing skills for my professional life. The aspect of marketing that interests me the most is the history of advertisements. Outside of school and work I enjoy Mixed Martial Arts and Basketball.
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